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My Campus: Vancouver

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Digital Design Foundation

The Digital Design Foundation program is an introduction to web design with a strong emphasis on user-centered design practices. In this course, you will gain introductory skills in research, planning, design, testing and iterating for digital products. You will also learn to use design and prototyping tools, as well as essential presentation and storytelling skills.

Upon successful completion of the course, you will have an overview of the entire UX and UI design processes, and will be able to gather requirements, conduct user research, construct a basic sitemap and information architecture, leverage design patterns to construct wireframes, design a responsive website, use prototypes to test website designs, and construct a visual theme for a website. Students will learn to use Sketch for visual design and wire-framing, and will learn to use InVision to build interactive prototypes.

10

Weeks

60

Hours

2

Evenings Per Week

Curriculum

Typography, Colour & Composition

Create coherent and balanced designs by making good use of colour, typography and other visual elements.

Human-Centric Design

Convey effective interviews and surveys to identify real human needs, and leverage those insights to guide you through the design and testing processes.

Web & App Design

Design responsive websites and apps considering their specific technologies and platforms.

Sketch & InVision

Create mid to high fidelity prototypes using sketch, and learn how to make them interactive with inVision

Usability Testing

Explore various user testing methods to help inform the optimization of the your designs to create more effective experiences.

User Research

Learn a range of industry research methods and approaches to understanding and deconstructing the expectations of your users.

Information Architecture

Learn the process of structuring the design of shared information environments with user behaviours in mind.

Conversion Optimization

Learn the best design practices of optimizing for conversion and how to create highly engaging online experience.

Prototyping

Create prototypes that ranges from low-fidelity using pencil and paper, to mid and high-fidelity clickable experience that can be used for testing.

Design Thinking

Work with a thought-process that bridges users and business requirements for the most impactful design possible.

RED Academy opened the doors to UI/UX for me, and gave me the tools to start venturing in the design world by myself. I could not have asked more from a part-time program that allows me to keep my full-time job and learn the skills and tools needed for success.

Andy Yeh, Marketing Assistant at Echelon Home Products

Our Instructors

Eugenia Teofilovic

UI Essentials Instructor

Eugenia Teofilovic

UI Essentials Instructor
Vancouver

I’m a Montreal-born Designer, based in Vancouver. I’ve been working in digital for over ten years, specializing in interactive experiences. I have a not-so-secret love affair with illustration and product design.

Throughout my experiences, while remaining design obsessed and very hands on – I’ve come to love leading a team and mentoring those eager to grow. I’ve also gained a solid understanding of the balance between business requirements and design freedom.

Excellent work ethic, an obsession with brand consistency, and thriving in a fast paced environment – have taught me to successfully oversee large projects, while collaborating with development teams.

My portfolio includes; product design, adaptive / responsive design, conceptual campaign work, lead visual design, motion design, illustration, and select personal projects.

When I’m not behind a screen, I can be found painting, planning my next adventure, or grinding away on a personal project.

Altruism ( creative or otherwise ) inspires me most: I’m a proud supporter of Kiva, GVN, World Malaria Day, and 20 | 20 | 20.

Karina Daukeva

Lead Digital Design Foundation Instructor

Karina Daukeva

Lead Digital Design Foundation Instructor
Vancouver

Karina is an experienced UX and graphic designer with a primary focus on interaction design and product development. Having graduated with a Bachelor of Science in Cognitive Psychology, she originally started as a digital illustrator and gradually moved to web development and branding. Her biggest passion is working with startups and custom-built products, as it gives her a chance to work with different stages of the product, from visual identity, design, and branding to front-end development, market research and testing. https://www.linkedin.com/in/karina-daukaeva/

Matt Karakilic

UX Essentials Instructor

Matt Karakilic

UX Essentials Instructor
Vancouver

A graduate of Bachelor of Science program, with a major in Interactive Arts and Technology (SIAT), and a concentration in Design at the Simon Fraser University (SFU) in Vancouver, Canada.

8+ years of experience in strategic communications, with focused on User Experience and Interaction Design consulting. Covering all areas of User Experience – including conceptual/ feature analysis and strategy, user research, wire-framing, flows, heuristic reviews/ usability evaluations, and user testing. Have experience with just about every type of interactive medium (and every industry) – Web, mobile, desktop – and specialize in complex interaction challenges, including applications and social media. https://www.linkedin.com/in/inque/

Andres Navas

UX Essentials Instructor

Andres Navas

UX Essentials Instructor
Vancouver

UX Designer, passionate about all stages of design. From research to information architecture to testing to hi-fidelity prototypes. “I am the users best advocate. Through simple, intuitive, fun and engaging design” https://www.linkedin.com/in/andres-navas-20b20b36/

Fiona Samson

UI Essentials Instructor

Fiona Samson

UI Essentials Instructor
Vancouver

A leader in brand and campaign management for local music events at the Waldorf, Fiona designs collateral for events in both print and digital media and manages social media content (Facebook, Instagram, Snapchat, etc.). Some of her clients include: The Georgia Straight, Beatroute Magazine, Daily Hive Vancouver. https://www.linkedin.com/in/fiona-samson-08337360/

Chris Dammeyer

UI / UX Instructor, Freelance Designer

Chris Dammeyer

UI / UX Instructor, Freelance Designer
Vancouver

I manage and operate a small pharmacy while also taking on various freelance design projects on the side. I am driven to maintain a high level of empathy for my customers, whether for the end user within design or my patients within healthcare- this is the common thread between my two careers. I am always on the look out for new challenges and creative projects, but operating a small retail business has also helped hone my appreciation for the monetary side of any business endeavour. Creative direction and design in general are my passion, however I am especially drawn to creating products that allow people to solve their problems or improve their life in some tangible way. Any opportunity that allows me to learn something new is time well spent. I am always interested in new projects and will work tirelessly until they’re finished. https://www.linkedin.com/in/chris-dammeyer-78084093/

Student Journey

Building Community

Every aspect of our school experience is dedicated to creating a space where students, instructors, alumni, and mentors can engage with one another in a way that’s professional, supportive and friendly.

Active Learning Methodology

Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.

Networking Events

You will be given the information and encouraged to attend networking events and open houses to develop their contact within the industry.

Project-Based Applied Learning

You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.

Tuition & Dates

How To Apply

Applying to RED is super easy. Our dedicated admissions team members are there to guide and support your each step of the way.

Learn About Our Admissions Process

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